In late 2015 Kanye West announced he would run for president in the year 2020, at which point a light went off in Sohrab Jamshidi's head. When someone announces a presidential bid they lose merchandising rights to their name as long as you're selling something associated with their campaign, this information was stored somewhere in the reccesses of Sohrab's brain. So he contacted ART404 to put together a (barely) tounge in cheek campaign for Kanye West's announced presidential bid, using the interest generated to funnel people his store.
The website was made to look as close to a real campaign site as possible, complete with an issues, about, store and news feed. The most fun area in the site entitled the Flex Zone let users flex on Yeezy's haters by using multiple interactive features including tweeting generative Ye propaganda and memes featuring his stance on Key Issues.